Understanding Consumer Behavior: Key Influences and Decision-Making Patterns

Abstract

Consumer behavior is a complex and dynamic field influenced by psychological, social, cultural, and economic factors. This study explores the key determinants that shape consumer decision-making, including perception, motivation, attitudes, and purchasing behavior. By analyzing contemporary models of consumer psychology and market trends, the research highlights how external and internal stimuli impact buying choices. The role of digital transformation, social media influence, and personalized marketing strategies is also examined to understand modern consumer preferences. The findings provide valuable insights for businesses and marketers aiming to enhance customer engagement and optimize their strategies to align with evolving consumer expectations.