Dutta S, Banerjee S, Sengupta S, Waikar VG. A Study on the Factors Influencing Lead Conversion of Grocery Products through E-commerce Applications using Social Media Marketing. Int. Ins. Law. Rev. [Internet]. 2025 Jul. 30 [cited 2025 Sep. 2];33(S3):112-31. Available from: https://lumarpub.com/iilr/article/view/33.S3.7