PROF. (DR.) MADHU ARORA; DR. AMIT KUMAR; DR. ANURAG TIRUWA; PROF. (DR.) POONAM KHURANA; DR. RUCHI SRIVASTAVA; DR. PRIYA SHARMA; SWATI VERMA. Understanding Gendered Perspectives of Experiential Marketing in Generation Z. International Insurance Law Review, Sussex, U.K., v. 34, n. S1, p. 408–417, 2026. DOI: 10.65677/iilr.335. Disponível em: https://lumarpub.com/iilr/article/view/335. Acesso em: 17 feb. 2026.