KHARBANDA, Bharat; NIGAM, Achint. Service - Dominant Logic & Stakeholder Theory in Higher Education Branding: A Conceptual Framework for Brand Identity Co-Creation. International Insurance Law Review, Sussex, U.K., v. 33, n. S5, p. 361–383, 2025. DOI: 10.64526/iilr.33.S5.24. Disponível em: https://lumarpub.com/iilr/article/view/33.S5.24. Acesso em: 12 dec. 2025.