PRIYA , Annu; DUBEY, Sujit Kumar. Advertising Effectiveness: A Systematic Review and Bibliometric Analysis. International Insurance Law Review, Sussex, U.K., v. 33, n. S5, p. 384–404, 2025. DOI: 10.65677/iilr.33.S5.25. Disponível em: https://lumarpub.com/iilr/article/view/33.S5.25. Acesso em: 22 sep. 2026.