KETHAN, M.; VARMA, Kanumuri Vinod; KUMARI, Gondesi Santhoshi; BHATNAGAR, Rohin; SHESHADRI, Thejasvi. Retail Marketing in the Machine Learning Era: Opportunities, Challenges, and Future Trends. International Insurance Law Review, Sussex, U.K., v. 33, n. S4, p. 403–415, 2025. DOI: 10.64526/iilr.33.S4.23. Disponível em: https://lumarpub.com/iilr/article/view/33.S3.23. Acesso em: 30 apr. 2026.