Kethan, M., Varma, K. V., Kumari, G. S., Bhatnagar, R., & Sheshadri, T. (2025). Retail Marketing in the Machine Learning Era: Opportunities, Challenges, and Future Trends. International Insurance Law Review, 33(S4), 403-415. https://doi.org/10.64526/iilr.33.S4.23