Kethan, M.; Varma, K. V.; Kumari, G. S.; Bhatnagar, R.; Sheshadri, T. Retail Marketing in the Machine Learning Era: Opportunities, Challenges, and Future Trends. Int. Ins. Law. Rev. 2025, 33 (S4), 403-415. https://doi.org/10.64526/iilr.33.S4.23.